“Average minutes per visitors to social-media sites in January” by The Wall Street Journal, Feb. 2012

The Wall Street Journal: “The Mounting Minuses at Google+” by Amir Efrati, February 28, 2012.

From the article:

It turns out Google+ is a virtual ghost town compared with the site of rival Facebook Inc., which is preparing for a massive initial public offering. New data from research firm comScore Inc. shows that Google+ users are signing up—but then not doing much there.
Visitors using personal computers spent an average of about three minutes a month on Google+ between last September and January, versus six to seven hours on Facebook each month over the same period, according to comScore, which didn’t have data on mobile usage.

It corresponds to my own personal experience. I signed up for an account when Google+ launched (last summer) and used it one or two times in the following days. Then I simply stopped logging in when I realized nobody I knew was using it. While the service isn’t doomed yet, it certainly hasn’t reach a critical mass in term of daily active users.

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